An effective web marketing plan needs to be comprehensive, logically organized, and efficient. The campaign needs to cover the basic essentials, internet advertising opportunities advanced features, and interactive PR in order to effectively generate leads and raise your online visibility.

Our web designers can create a custom tailored site that meets the clients' aesthetic standards and functions as a business tool for information delivery and conversion opportunity. Once your online base is established, our strategic follow-up includes:

1. Performing search engine optimization (SEO) activities. This includes organic page performance and registering your site with the major search engines.
   
   
2. Identifying related sites for linking, listing and Internet advertising opportunities. The list will contain publications, blogs, portals and directory sites. These are the key sites to target for reciprocal or non-reciprocal links, listings, and online advertising opportunities, as well as interactive PR activities.
   
   
3. Developing a search engine marketing program. Google is a central component, but not exclusive. You will find that quality conversion-ratios come from all three of the major search engines.
   
   
4. Creating an email advertising program. This may include email blasts to a rented list or your own internal house list for lead generation. For nurturing long-term leads, a well-written E newsletter is a productive way to stay in touch.

5. Utilizing blogs and social networks. A blog is a powerful (and virtually free) way to create and foster a dialog with your prospects and customers.
   
   
6. Developing an interactive PR program using tactics such as online press room, blogs, social tagging and a web-based PR distribution service to disseminate your press releases.
   
   
7. Finally, testing, modifying, and retesting until we get everything—content, landing pages, contact forms, online ads—right, by using actionable web analytics.